Wine Marketing Gets Innovative, Creating the Buzz Where You Least

Wine Marketing Gets Innovative, Creating the Buzz Where You Least Expect It (Business Wire via Yahoo! Finance)
NAPA, Calif.—-Every winery has a story to tell. Bill Leigon, Wimbledon Wine Company President and CEO, has been telling wine stories and building wine brands for years. But this year, he decided to tell the stories a little differently — and in some cases just bring the “wine story” to those who otherwise would never be exposed to Wimbledon’s wines.