Wine Labels With Animals: Why They Work (Science Daily) Traditional

March 17, 2008 Vino

Wine Labels With Animals: Why They Work (Science Daily)
Traditional brand research argues that logos should be highly relevant to the product they represent in order to be successful. However, marketers have recently begun using unusual visual identifiers that have little, if anything, to do with the product. Market research firm ACNielsen reports that nearly one in five table-wine brands introduced in the last three years features an animal on the …

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