Winemakers think inside the wine box as image shifts with
Winemakers think inside the wine box as image shifts with better varieties (USA Today)
Steph Waller is one of a growing group of wine drinkers turning to the box rather than the bottle. With better wine varieties now in boxes, wineries are attempting to give the category a new identity far from drunken fraternity parties that gave box vino its cheap, low-quality image.
