Premium Growth Trend for California Wine Continues in 2006 “Currently,

Premium Growth Trend for California Wine Continues in 2006

“Currently, the heart of the U.S. wine market is wine priced between $8 and $15, with rapidly growing sales of wine above $15. Restaurants and retailers have found that wine is a magnet for consumers, signaling a quality experience.”

California wines sales in the U.S. reached another all-time high of 449 million gallons in 2006 with a retail value of $17.8 billion, according to wine industry consultant Jon Fredrikson, publisher of the … via Wine Business Online