Raising Prices Enhances Wine Sales (AP via Yahoo! Finance) Apparently,

January 15, 2008 Vino

Raising Prices Enhances Wine Sales (AP via Yahoo! Finance)
Apparently, raising the price really does make the wine taste better. At least that seems to be the result of a taste test. The part of the brain that reacts to a pleasant experience responded more strongly to pricey wines than cheap ones — even when tasters were given the same vintage in disguise.

Pairing Wine with Soup We’re not out of the woods
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