$12M campaign aimed at luring wine lovers (BizJournals) The Wine

February 11, 2008 Vino

$12M campaign aimed at luring wine lovers (BizJournals)
The Wine Institute and the state’s travel and tourism commission plan to devote $12 million over the next five years to a major ad campaign to tout California’s food and wine to “culinary connoisseurs” nationwide.

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